Motif FoodWorks

unleashing the promise of plant-based foods

Boston-based startup Motif FoodWorks is a different kind of food-technology company. They’re leveraging science and technology—primarily synthetic biology—to completely reshape the landscape of animal-free food. We were contacted by the CEO of Motif Ingredients, Jon McIntyre, with the recipe for success in his hands—funding, first two employees already hired, and enormous possibility. We defined positioning, values, behaviors and key messaging. We developed a completely new brand identity, re-naming the company Motif FoodWorks, and came up with a new logo, color palette, imagery and narrative to go with it. Today, we continue to delight Motif as their agency of record, supporting their brand ongoing brand and marketing activities.

what we did


bedrock + positioning
naming strategy
customer deck


brand identity
brand collateral


site design
social media


office design

motif logo

Maison has been with us from the outset, bringing our brand to life and crafting new and delightful customer touchpoints as we‘ve grown. They have always felt like a natural extension of our team.

motif office
motif office 3

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