the sustainable source

Genomatica came to us with a big ask – a fully updated brand identity and newly minted website to match…in a blazing 9 weeks. A leader in sustainable material technology, “geno”, as they like to be called, spans a wide variety of industries to deliver plant-derived ingredients to some of the world’s largest brands. We conducted an extensive brand identity exploration to land on a mark that combines the scientific feel and natural aesthetic they sought, then translated that into a completely redesigned website. Time constrained from the start and challenged by a quickly evolving strategic landscape within Genomatica, our team aligned tightly with geno to deliver client delight. With a fresh, new aesthetic paired with a newly minted narrative and site experience, geno is driving forward on a promise to be the sustainable source for ingredient materials everywhere.

what we did


brand identity
web assets
website design


website development

geno lego

We had the opportunity to work with the Maison team on our corporate rebrand – which included a refresh of the visual identity and storytelling strategy of our brand, Geno. Their team made the impossible, possible. From thoughtful strategic sessions to attention to detail, our team hit the jackpot with Maison. Not only do they do great work, they’re also great people – who were an incredible and critical extension of our Geno team. Thank you, thank you Maison!

geno mockup

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