the sustainable source
Genomatica came to us with a big ask – a fully updated brand identity and newly minted website to match…in a blazing 9 weeks. A leader in sustainable material technology, “geno”, as they like to be called, spans a wide variety of industries to deliver plant-derived ingredients to some of the world’s largest brands. We conducted an extensive brand identity exploration to land on a mark that combines the scientific feel and natural aesthetic they sought, then translated that into a completely redesigned website. Time constrained from the start and challenged by a quickly evolving strategic landscape within Genomatica, our team aligned tightly with geno to deliver client delight. With a fresh, new aesthetic paired with a newly minted narrative and site experience, geno is driving forward on a promise to be the sustainable source for ingredient materials everywhere.
what we did