Blue Horizon came to Maison with a simple ask. To reimagine their website. They sought a fresh look that uplifted but didn’t completely redesign their brand. As the next-generation impact investor leading the world to a sustainable food system, Blue Horizon wanted not only a completely reimagined user experience, they also wanted to set themselves apart from the category norms. Starting with a narrative project in collaboration with the entire C-suite and third-party vendors, Maison helped lead Blue Horizon to a visionary new narrative that would become the backbone of the website. From there, we explored brand design that complemented and enhanced the existing look. Lastly, we broke the site architecture down and built a new structure from the ground up, streamlining the site experience, which had accumulated years of content undergrowth. Today, Blue Horizon is able to tell its story, attracting investment and interest from across the alternative protein space, with clarity and impact. We continue to partner closely with Blue Horizon in support of their mission to bring transformative change to our food system.